[…] Fashion is merely a product of social demands. […] This is clearly proved by the fact that very frequently not the slightest reason can be found for the creation of fashion from the standpoint of an objective, aesthetic or other expediency […] Judging from the ugly and repugnant things that are sometimes in vogue, it would seem as though fashion were desirous of exhibiting its power by getting us to adopt the most atrocious things for its sake alone (Simmel, 1957, pág. 541).    And if fashion is ephemeral, it is because it belongs to the universe of the new, it shows the face of the new, through reiteration, to understand and live our subjective impulses and, at the same time, the entire social imaginary. The presence of fashion has a greater influence than primary, secondary or university education; than unions, companies, trades, parties, and even governments (Herrero, 2000).    Taking a tour of these definitions, we see that fashion is not only related to clothing; which is ephemeral; that the ephemeral concept is what anchors it with the new; that it has functional needs, such as protection, but above all, it is a cultural element that, within society, helps to convey a message about the social identity of the person who uses it.      We reiterate that the authors speak of the language of clothing. This language must be the loudspeaker of individual identity, chosen or socially defined. Perhaps, with a change of clothing we can lie about who we are or, perhaps, we can reinforce who we want to be.  


  2.4.- Characteristics of the fashion phenomenon For Elsa Martínez (Martínez & Vázquez, 2006, pp. 23-25), the characteristics of fashion today are:    

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Last-modified: 2020-05-04 (月) 02:25:32 (62d)